Launch Roundup: November & December 2015

by Kitty / Posted

Launch Roundup Nov & Dec

Over the last couple of months we’ve been lucky enough to work with more – and more brilliant – clients than ever. Here are just a few of our favourite launches:

Grey Haze

Grey Haze website

Long-term Shopify Builder client Grey Haze challenged us to give their vaping store a redesign that would boost their sales and convert their browsers into loyal customers. The e-cigarette market has exploded since Grey Haze first launched and staying ahead of the game requires attention to detail and constant innovation.

We looked carefully at how users moved through the old site then structured the new site so that each of these journeys was as smooth as possible on any device. Featured products and deals are showcased on the mega-menus and these can be easily updated by the Grey Haze team. We implemented sophisticated product filters that guide users from Grey Haze’s huge product range to exactly what they are looking for. We also added rollover quick-add functionality on the collection pages, which makes for a super-speedy shopping experience!

To convert browsers into customers, we used Beans, a powerful loyalty app through which customers are rewarded for spending, staying loyal until their next birthday, interacting with Grey Haze social media and referring friends.

Next up for Grey Haze: impeccably branded email notifications and delivery paperwork to create a seamless brand experience right the way through the shopping journey.

Read more about Grey Haze’s new website

Garçonne & Chérubin

Garconne & Cherubin website

Garçonne & Chérubin create elegant shoes for the ‘flapper’ or ‘cherub’ in us. As designers themselves, the duo wanted a website as stitch-perfect as their products. We love the results of this collaboration: minimalist design, sharp features and pixel-perfect responsiveness.

Although the site is straightforward in structure and design, it’s bursting with little details that make elevate this simplicity to crisp beauty.

Clean white rollovers on the homepage tiles match product rollovers on the collection pages. What’s more, these, along with the homepage slideshow and lookbook, can be edited by the G&C team in seconds. They can even position each slideshow image in the perfect spot using X and Y coordinates.

Clean design is not just about aesthetics: the site has been crafted to ensure users are never distracted from their journeys. We used custom code to integrate the language switcher, ensuring it matched the other menu items and looked perfectly crisp on all screens.

Similarly, signing up to the G&C newsletter does not open a new, non-branded window; once users submit their email address, the text in the subscription field switches seamlessly to “Thank you”.

Luxe Spa

Luxespa website

We’re really proud to have worked with hot-tub company, Luxe Spa, on a website that has helped their brand new business to fly. Having studied their competition closely, they had a clear brief for the website: clean, fresh and easy to navigate.

We created a website bursting with engaging overlays, playful pictograms and design flourishes such as a transforming sticky header and content that rolls into the page. However, behind these beautiful trimmings lies a simple, elegant and purposeful site that funnels users towards key learning and purchasing outcomes.

Read Luxe Spa’s case study

Vivi-Direct

Vivi Direct website

Vivi-Direct offer linen clothing to women of all ages. Established in 1987, the company wanted a site refresh that maintained the continuity of a brand nearing thirty years old, reflected the timeless quality of their products and was welcoming to their target audience.

We’ve achieved this with clean lines, elegant fonts and an update to the brand’s pastel colour scheme.

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