The Power of (Love) Email Automation

Email automation can help your brand scale communication with a whole range of customers without requiring significant resource or cost. How? Read on!

How Product Page Design Influences Buyer...

Here, we put the focus on our users and explore the driving force behind buying decisions. What are the elements of design that influence buying decis...

Content Marketing on Shopify: The 7 As o...

Learn how to connect your marketing efforts with a content strategy using the 7 A's framework.

Interactive Content: How, Why and When i...

We take you on a journey through interactive content and how you can use it to excite and entertain your audience.

Creating User Journeys for your Ecommerc...

Follow these tips and create fully functioning user journeys on your website to guide your customers more effectively.

Bringing the Virtual into Reality with A...

Augmented Reality is something we’ve seen cropping up more and more, but what exactly is it and how is it done?

Using Content to Drive Customer Education

Customer education is your marketing strategy’s secret weapon. A lot of companies aren’t maximising the benefits of customer education, so start now a...

A Guide on How to Develop a Shopify App ...

The Shopify platform has a whole host of built-in functionality, but also a thriving app store to enhance its scope. Want to build your own apps? Read...

U and I: a love story (and the X that ev...

Join us as we explore the importance of cognitive load, and how it should be considered in web design.

Going global: taking your ecommerce mult...

You’ve launched your ecommerce store, and you’re building a customer base in your home country. But the world is becoming smaller and people are prepa...