The Sales Funnel in the Age of Social Media

Learn how to use traffic segmentation with the traditional sales funnel, but also to re-imagine it for the era of paid social media - and supercharge ...

Enhancing Your Shopify Store With Gamification

Ready to push your engagement to the next level? Here we talk about gamification and how its elements of excitement will improve your user experience,...

SEO in 2023: Keyword Research and Link Building

Find out how to achieve SEO results in 2023 by revisiting the fundamentals: keyword research and link building strategies.

Google's BERT Update: What Does It Mean?

If you're in SEO, you’ve probably heard about Google's recent BERT update. Read on for our take on BERT and why we believe that BERT is simply a conti...

Marketing Attribution: Intensifying Your Online Campaigns

No amount of digital disruption or technical innovation can replace the power of a strong brand. Your company’s success always has and always will rel...

Create a Command Line for your Shopify Store

At Eastside Co, we use PHP to develop our backend integrations, using the Laravel framework. Paired with Vue.js, we create powerful apps. But what abo...

Three Powerful Shopify Features To Make Your Online Store Thrive

Find out about 3 of the most important functions that Shopify offers: payment, customer management and mobile-first design. Learn how these benefits w...

Build a Pre-Launch Page and Sell More On Black Friday

Black Friday is around the corner! By now your marketing efforts should be in full swing as you prepare for this festive sales season. Read our latest...

Turn your Shopify Audience into Customers with Audience Intelligence Research

Learn how audience intelligence can bring success to your marketing efforts.

The Power of (Love) Email Automation

Email automation can help your brand scale communication with a whole range of customers without requiring significant resource or cost. How? Read on!