Shopify Theme, Customised Theme or Bespo...

Bespoke Shopify build? Or theme template? What should your ecommerce business choose? Read our guide to find out about each option.

Google Has Started To Rewrite Title Tags...

A recent change has seen Google replace title tags with other relevant text from a webpage - most commonly so far the page’s H1 tag. What does this me...

Lapsed Purchasers: How to Identify Them ...

Enticing customers to buy after a hiatus requires two things. One, distinguishing who exactly is a lapsed buyer. And two, devising a retention plan to...

How Fixing Technical SEO Issues Improved...

Find out how we investigated, identified and fixed key technical SEO issues, which resulted in a huge uplift in impressions and clicks for a global cl...

How Creative Content Can Grow Your Ecomm...

Our advice when it comes to creative content is simple: think about what you’d like to communicate, and what you’d like people to know about your prod...

Shopify Makes the Robots.txt Editable

Shopify merchants now have the ability to edit the default robots.txt file. Find out why this is great news for your store's SEO.

Creating An 'Ecommerce-Ready' Brand

If you’re launching a product or are at a point where you need to take your brand to the next level, read our article to understand how you can plan a...

Migrating To A New Email Service Provider

Find out what ecommerce brands need to consider when looking at a new email service provider (ESP), and the steps to take to move to a new platform wi...

Eastside Co: Award-Winning Ecommerce Agency!

Find out about some of our recent ecommerce work and how it led to winning some fantastic awards!

Influencer Marketing: A Guide

Using influencers for your brand could make a huge difference when it comes to acquiring a larger following and those all-important conversions. Find ...