Is Headless Commerce the Future or The Past?

We examine the benefits, drawbacks and rationale behind headless commerce to help you understand if it could work for your business.

PPC Campaign Bidding Strategy Experiment

We test whether changing the bidding strategy from ‘maximum conversion value’ to ‘target impression share’ leads to a better PPC campaign performance.

Leverage Klaviyo’s Customer Data to Boos...

Klaviyo and Google Ads have finally teamed up to make it easier for you to target your prospects with a brand new direct integration.

Why You're Doing CRO Wrong

Eastside Co's Chief Marketing Officer, Louis, gives insights into how to get the best out of conversion rate optimisation.

Shopify Chargeback Dos and Don'ts

To reduce the risk of experiencing Shopify chargebacks and their various adverse consequences, make use of these tips related to chargeback prevention...

Consistent Design For Web: UX Part 2

In part two of our UX series, we look at the importance of consistency in web design and the many benefits it can bring to your brand.

Simplified UX Processes: UX Part 1

In this new series, Senior Designer, Stephan, explores 12 best practices in the world of UX to help Shopify stores perform better.

What is Shopify?

Learn about Shopify, the ecommerce platform that has made setting up and running an online store easy for merchants around the world.

SEO Case Study: Magento to Shopify Migration

Find out how we migrated a global brand from Magento to Shopify with phenomenal SEO results.

How Site Speed Impacts The Customer Journey

Site speed has always had an impact on whether customers will stay on your site, purchase, and come back to your site. But you also have to make sure ...