Most Ecommerce Strategies Were Built for...

Customer journeys are fragmenting and ecommerce strategies are built for the version that's already leaving. Here's what's changing in 2026, and why c...

Shopify Support & Help: An Extensive Vie...

When choosing an ecommerce platform to host your store, there are many considerations. Price, features and functionality are key; however, support is ...

Ecommerce Isn’t Website-First Anymore An...

Ecommerce isn’t website-first anymore. Decisions are increasingly made before customers reach a website, altering how websites function in the journey...

How To Improve and Optimise Core Web Vit...

We explain what Core Web Vitals are and show how you can improve your CWV score on your Shopify store.

Shopify Product Tags Can Cause Problems ...

Shopify SEO duplicate content issue and a quick fix for it.

PPC Campaign Bidding Strategy Experiment

We test whether changing the bidding strategy from ‘maximum conversion value’ to ‘target impression share’ leads to a better PPC campaign performance.

Shopify Chargeback Dos and Don'ts

To reduce the risk of experiencing Shopify chargebacks and their various adverse consequences, make use of these tips related to chargeback prevention...

Is Headless Commerce the Future or The Past?

We examine the benefits, drawbacks and rationale behind headless commerce to help you understand if it could work for your business.

Shopify and Sustainability in Ecommerce

What is the environmental cost of ecommerce, and what can we, as consumers and brands, do to reduce our impact?

Black Friday and Golden Quarter 2025: Th...

UK Black Friday 2025 shopping trends are shifting. Explore AI-assisted discovery, mobile-first commerce and smarter discount strategies for peak Q4 pe...