Let us know about your project and will get back to you within 24hrs. If you'd rather speak to someone now Call +44 (0)20 7856 0270

Rather speak to someone? Call +44 (0)20 7856 0270

Trusted By Brands Worldwide
  • Scitec
  • Rains
  • NHS
  • MG
  • Leesa
  • Wasps
  • Hera
  • Lazy Oaf
What our clients say

Great service, pleased with the finished product. Account management has been great, and very helpful. Very happy with the overall experience - would recommend to anybody looking to create or update their Shopify web store.

Wasps Rugby Club

E-commerce SEO Audit Analysis explained (Part 1: Accessibility)

Posted By Jason Stokes

Welcome to the first part of our "E-commerce SEO (Site Engine Optimisation) Audit Analysis explained". Here we will be explaining how we analyse your eCommerce website, what search engines look for and provide you with you a small insight into the expert techniques we use to get your website ranked highly in Google and other major search engines. When starting an SEO project with a client we firstly carry out an in depth audit analysis of their site. The audit is broken down into five key areas:

  • Indexability
  • On-Page Ranking Factors
  • Off-Page Ranking Factors
  • Competitive Analysis

Today's post will be focusing on Accessibility, why it's important and how it's used to increase traffic to your site.


If search engines and users can't access your site, it might as well not exist. With that in mind, we ensure your site's pages are accessible to search engines. Things we look at for optimizing accessibility are;


The robots.txt file is used to restrict search engine crawlers from accessing sections of your website. Although the file is very useful, it's also an easy way to inadvertently block crawlers. Learn more about robots.txt file here.

Robots Meta Tags

The robots meta tag is used to tell search engine crawlers if they are allowed to index a specific page and follow its links. When analysing your site's accessibility, you want to identify pages that are inadvertently blocking crawlers.

HTTP Status Codes

Search engines and users are unable to access your site's content if you have URLs that return errors (i.e., 4xx and 5xx HTTP status codes). During your site crawl, you should identify and fix any URLs that return errors (this also includes soft 404 errors). If a broken URL's corresponding page is no longer available on your site, redirect the URL to a relevant replacement.

XML Sitemap

Your site's XML Sitemap provides a roadmap for search engine crawlers to ensure they can easily find all of your site's pages.

Site Architecture

Your site architecture defines the overall structure of your website, including its vertical depth (how many levels it has) as well as its horizontal breadth at each level. ...................... We will be posting a new area every week so check back with us next Wednesday for the next post or check the links at the end of the blogs to read the rest of the related blogs. If you need an SEO expert to help with your website, get in touch with me at experts@shopifybuilder.co.uk, use our contact form or call 0121 794 0200.

Shopify Conversion Checklist

Skyrocket your store’s sales, and join over 30,000 merchants that have already benefitted from the page by page breakdown listed inside.

Shopify Conversion Optimisation 2018 Checklist

Shopify Conversion Checklist

Download the latest version of our checklist today and get practical CRO tips and tactics to turn more of your visitors into customers.