5 Tips for Increasing Customer Lifetime Value on your Shopify Value

by Emily / Posted

Customer Lifetime Value (CLV) represents the total amount of money your customer might spend in your store during their lifetime. Knowing these stats is important for helping you understand whether you should be spending more effort acquiring new customers, or more effort retaining the ones you do have. Calculating CLV The simplest way to calculate CLV Read More >

Shopify Meetup success!

by Alisa / Posted

We hope you have enjoyed our Shopify Meetup as much as we did! It was a great night – we hope you had some fun and were able to pick up something new and useful about e-commerce or Shopify. We loved sharing our top tips for SEO and content marketing success with you. Let us know what Read More >

Shopify Meetup Event 2017

by Alisa / Posted

We are excited to announce that after two successful Shopify Meetups over the last year, Eastside Co will be hosting our third event this summer! If you own an online business, be it small or large, or if you are considering starting up your own company, then you’ll benefit from attending our FREE event. If this Read More >

SEO terms and definitions

by Alisa / Posted

Having recently started my new job with Shopify experts Eastside Co. as an SEO professional, I soon found myself sending out SEO proposals and suggestions to our clients. The common issue with preparing technical proposals for new clients is that you never know how familiar are they with SEO and web design terms and jargon. Read More >

Top loyalty schemes for online and Shopify stores

by Elaine / Posted

In today’s commercial landscape, if you’re a retailer who’s not running a loyalty program you’re in the minority. That’s because it’s the most popular and universal way to increase customer retention by giving back to your most loyal customers. When 8% of your customers are generating 41% of your revenue, it’s important to make sure Read More >

A Customer Is for Life, Not Just for Christmas

by Matt / Posted

Five Ways to Build Lifetime Customer Loyalty It’s nearing that time of year again and your inbox is no doubt filling up with advice on getting your store ready for the Black Friday and Christmas rushes. But sprucing up your store to maximise seasonal sales is only half the picture. You want to entice your Read More >

We’ve been nominated for the New Business of the Year award!

by Matt / Posted

Great news! We are delighted to announce that Eastside Co. has been shortlisted in this year’s prestigious Birmingham Post Business Awards, one of the most important events in the area’s professional calendar.  With entries from over 100 businesses, it’s a celebration of the region’s best companies and we’re immensely happy to be part of that. Read More >

Boost your search engine listings with TurboSEO from Eastside Co. Discounted for a limited time only!

by Matt / Posted

Here at Eastside Co, not only do we create stunning Shopify stores and powerful digital marketing solutions for businesses around the world, but we also design and build apps to help companies analyse and improve their own performance to maximise conversions. Rated five stars in the Shopify App Store, TurboSEO is Eastside Co’s essential app to Read More >

Shopify and International Taxes: The Last Word

by Kitty / Posted

International taxes can be a nightmare. But they’re unavoidable if you want to take your products to a global audience – and it’s something you have to get right. So here it is: a definitive guide on exactly how Shopify handles international taxation, how to make it work for you so that you can be confident Read More >