Ecommerce Isn’t Website-First Anymore An...

Ecommerce isn’t website-first anymore. Decisions are increasingly made before customers reach a website, altering how websites function in the journey...

Black Friday and Golden Quarter 2025: Th...

UK Black Friday 2025 shopping trends are shifting. Explore AI-assisted discovery, mobile-first commerce and smarter discount strategies for peak Q4 pe...

Agentic Commerce Explained: ChatGPT’s Ne...

OpenAI’s new Agentic Commerce Protocol brings instant checkout to ChatGPT, turning conversations into seamless shopping. For Shopify brands, this shif...

Key Factors Influencing Online Buying Be...

What influences how people buy online? What do your visitors value? And what can Shopify and other ecommerce businesses do to increase the chance of a...

Shopify Product Tags Can Cause Problems ...

Shopify SEO duplicate content issue and a quick fix for it.

PPC Campaign Bidding Strategy Experiment

We test whether changing the bidding strategy from ‘maximum conversion value’ to ‘target impression share’ leads to a better PPC campaign performance.

Optimising Your Shopify Store for AI Dis...

AI is transforming eCommerce discovery. Learn how to prepare your Shopify store for ChatGPT Shopping, conversational search, and AI-powered buying jou...

24 Best Shopify Health and Beauty Stores

Here's our rundown of the 24 best health and beauty brands on Shopify. From household names, viral TikTokers, and challenger brands, you might be surp...

Best Shopify Jewellery and Accessory Stores

Check out some of our favourite jewellery and accessory brands on Shopify, and some of the tactics they use to sell more

Ultimate Guide To Shopify Payments

Read our ultimate guide to Shopify Payments, for businesses looking for a fast, secure, and reliable payment processing solution