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Improving Social Outreach On Your eCommerce Store

Posted By Jason Stokes

Social media is the perfect opportunity to raise awareness of your eCommerce store. If social media is used properly then it is the ideal marketing tool. Social media allows for building and raising awareness of your brand. Through social media, it allows for your brand to be spread through word of mouth, as well as this through social media you are able to keep an eye on what people are saying about your brand. By using social media in the right way it will allow for your eCommerce store to reach to potential customers. By having a strategy for your social media, it will allow you to know where you want to take your company in regards to its social media presence. Below are some tips on how to make sure that through social media you can reach out to your eCommerce store.

ADVANTAGE The best way to reach out across social media to your eCommerce store is to make sure that you take advantage of the social media sites themselves. It is beneficial to properly promote your store through your social media websites, it is also a helpful to make sure that your social media sites benefit customers to their advantage, such as using social media sites as a place of feedback.

SHARE Through the options of customers being able to share your products, this means that your eCommerce will be able to reach a wider audience, this also means that through social media, those that were unaware of your store are now aware, resulting in more traffic.

USE THE RIGHT PLATFORMS Make sure you are using the right social media platforms to reach the correct demographic for your store. By knowing the demographic that your store is aimed at will also help you to establish how heavily you should use each social media site, and which social network is preferred by your target demographic.

BE ACTIVE By being active on your social media accounts it will also allow for followers on social media to be reminded of your company. By being active on social media, it will also result in more followers this means that the more active you are, in theory the more followers you have, the higher the number the people who are aware of your eCommerce store. Using social networks as a tool to promote certain products on your store could expand activity further. This can be achieved through using social media to run competitions for example, this would raise the profile of your store as followers could feel obliged to share the competition to their followers, resulting in more traffic to your store. If you need any help, then do not hesitate to get in touch with our experts, who can help you to improve your social outreach, along with improving your eCommerce store.

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Shopify Conversion Optimisation 2017 Checklist

Free Conversion Checklist

Over 30,000 merchants have already downloaded and benefitted from our Shopify Conversion 2017 PDF Checklist.