Sentiment Analysis: Improving Brand Awar...

Learn how sentiment analysis or ‘opinion mining’, gains in-depth knowledge on what your consumers are really saying using natural language processing,...

What is Influencer Marketing and Is It I...

Is influencer marketing a tactic your business should be investing in?

Using Web Push Notifications to Grow you...

It’s an underrated marketing channel, yet push notifications can quickly help you capture one-time visitors and successfully convert them. Learn how.

A Guide on How to Develop a Shopify App ...

The Shopify platform has a whole host of built-in functionality, but also a thriving app store to enhance its scope. Want to build your own apps? Read...

The Power of Online Reviews and Their Ef...

Online reviews are a powerful tool - learn how to implement them to gain customer trust and increase conversions.

How Social Commerce Could Revolutionise ...

With the rise of social commerce, purchases are now being made directly through social channels. Find out why your business needs to be on board.

U and I: a love story (and the X that ev...

Join us as we explore the importance of cognitive load, and how it should be considered in web design.

Going global: taking your ecommerce mult...

You’ve launched your ecommerce store, and you’re building a customer base in your home country. But the world is becoming smaller and people are prepa...

Shopify Multi Currency Rolls Out

Earlier this year at its Unite event, Shopify announced it was launching multiple currencies on Shopify Payments, giving merchants an easier solution ...

Augmented Reality in Ecommerce

Augmented Reality (AR) is now a viable sales tool for businesses with incredible potential. We take a look at Shopify’s new AR functionality, and how ...