Shopify Flow Guide

Learn how Shopify Flow can help you automate tasks - so you can get on with running your business.

What Are 301 Redirects and Why Are They ...

Managing 301 redirects is important for all websites. Read our guide to taking care of them easily and quickly!

Creating Professional Product Photograph...

What camera should you use? Where should you shoot? How can you make your photos stand out? In this article we explore some of the fundamental tips to...

The Sales Funnel in the Age of Social Media

Learn how to use traffic segmentation with the traditional sales funnel, but also to re-imagine it for the era of paid social media - and supercharge ...

Enhancing Your Shopify Store With Gamifi...

Ready to push your engagement to the next level? Here we talk about gamification and how its elements of excitement will improve your user experience,...

SEO in 2023: Keyword Research and Link B...

Find out how to achieve SEO results in 2023 by revisiting the fundamentals: keyword research and link building strategies.

Google's BERT Update: What Does It Mean?

If you're in SEO, you’ve probably heard about Google's recent BERT update. Read on for our take on BERT and why we believe that BERT is simply a conti...

Marketing Attribution: Intensifying Your...

No amount of digital disruption or technical innovation can replace the power of a strong brand. Your company’s success always has and always will rel...

Create a Command Line for your Shopify Store

At Eastside Co, we use PHP to develop our backend integrations, using the Laravel framework. Paired with Vue.js, we create powerful apps. But what abo...

Three Powerful Shopify Features To Make ...

Find out about 3 of the most important functions that Shopify offers: payment, customer management and mobile-first design. Learn how these benefits w...