The Power of (Love) Email Automation

Email automation can help your brand scale communication with a whole range of customers without requiring significant resource or cost. How? Read on!

Data Protection and GDPR for Shopify Store Owners

Data protection is not only a legal necessity, but also crucial in business maintenance. With ecommerce expected to hit $4.5 trillion sales by 2021, c...

How Product Page Design Influences Buyer Decisions

Here, we put the focus on our users and explore the driving force behind buying decisions. What are the elements of design that influence buying decis...

Content Marketing on Shopify: The 7 As of Success

Learn how to connect your marketing efforts with a content strategy using the 7 A's framework.

Why SEO is Still Alive

Rumours of SEO's death are greatly exaggerated – but its individual tactics can, and do die. Find out how SEO is weaved into the bedrock of digital st...

Interactive Content: How, Why and When it Works

We take you on a journey through interactive content and how you can use it to excite and entertain your audience.

Creating User Journeys for your Ecommerce Store

Follow these tips and create fully functioning user journeys on your website to guide your customers more effectively.

Optimising Operations Beyond the Buy Button

In this guest post from Brightpearl, we explore why ecommerce businesses sometimes focus solely on the front end of their website - at the expense of ...

Bringing the Virtual into Reality with AR on Shopify

Augmented Reality is something we’ve seen cropping up more and more, but what exactly is it and how is it done?

How to Treat Your Packaging as a Top Priority – and Why

When someone buys from you online, you’ve gained their trust and built a relationship. It's key to maintain that trust by delivering exactly what you ...