We worked with Dick Moby to render their design vision to pixel-perfection.
Dick Moby’s sunglasses are about two things: attention to detail and sustainability. They needed a site that conveyed these USPs both implicitly, with no pixel out of place, and explicitly, presenting detailed information in an engaging and creative way.
The site is stuffed with perfectly-formed interactive experiences for the user: features illustrations that animate on hover; a dynamic image map of the products’ components and an A/B comparison slider that gives a friendly face (literally!) to the company’s sustainability credentials.
We also built each of these details into Shopify’s theme settings, giving the Dick Moby team total autonomy in managing their site.