All of Soccer Supplement products are made in the UK in a state-of-the-art manufacturing facility with the highest quality control standards. All products are batch tested and analysed to ensure safety, quality and accuracy.
Soccer Supplement was a new startup with a vision to be the dominant player in the football supplement industry. They wanted their online presence to showcase their portfolio of products and accessories through a website that would be able to grow with their business.
We continued to support Soccer Supplement and since meeting in 2015, they are now partnered with Premier League teams and professional footballers. They are well on their way to achieving their goal: to produce the world's finest nutrition products for football players all over the world. ‘#UPYOURGAME’
As a new brand, Soccer Supplement’s focus was to grow awareness of who they are and what they represent, so we designed the homepage entirely around their brand message, putting the product second. We seamlessly embedded email data capture forms throughout the page design to begin building a subscriber database of people who are as passionate about nutrition and football as they are.
Soccer Supplement’s social presence centred around affiliates and professional athletes on Instagram. We showcased this social proof on the homepage thanks to a custom-built animated Instagram feed. We also included testimonials from professional footballers and coaches to drive further trust.
Although the homepage prioritised storytelling and data capture, the header menu balances this out by being truly focused on the product offerings, with a quick product range view on hover, for a frictionless path to purchase. Other pages were integrated into the header using split navigation to put more emphasis on the products whilst keeping visible access to sub-pages within the site.